Baytel

Consulting Services

Baytel has extensive experience exploring the markets for tap water, bulk bottled water, and home water treatment (and storage) products, worldwide. Baytel offers its unique expertise and research capabilities through confidential custom consulting services. Upholding consultant-client confidentiality is one of our core values.

Our clients have ranged from small technology-driven startups to some of the largest private equity firms and global suppliers of consumer products, beverages, chemicals, and appliances. Projects are tailored to client needs — we do not use templates or boilerplate. Consulting projects are carried out by Baytel principals, each of whom has decades of experience in the field. We ask the tough questions and come up with real, actionable solutions. We provide Board-Level presentations supporting your goals.

Our reputation in the industry speaks for itself.

The following "mini case studies” sketch out just a few of the many types of projects Baytel has undertaken:

Over the last decade Baytel has iteratively developed a quantitative model of the global industry. Clients have included two of the largest private equity firms involved with water. Our model now covers more than 50 countries.

We have scouted and evaluated residential water treatment markets and business opportunities worldwide over the past 30 years. Clients have included 3M, Amway, Bain, Boston Consulting Group, Brita GmbH, Clorox, Coway, Dow Chemical, Electrolux, Elkay, In-Sink-Erator, Kimberly-Clark, Mitsubishi, Monsanto, P&G, Philips, Rohm and Haas, Rubbermaid Commercial, Teledyne Water Pik, Toray, Unilever, Vorwerk, Whirlpool, and numerous others.

Baytel has explored competitors’ product types, features & pricing in various markets for clients like Strauss Water (JV with Haier, which acquired GE Appliances), Unilever Ventures, Toto, and others.

Two decades ago Baytel made a presentation to the CEO of A.O. Smith and his executive team about the business potential for manufacturing and selling water treatment products in China. A.O. Smith is a global manufacturer of water heaters with a strong presence in China. Back then, a move into residential water purification was a very attractive adjacency.

Baytel extensively researched the markets for, and technology behind, residential reverse osmosis for Yamaha Motor (including “water-on-water” RO systems).

Decades ago, Baytel spent months on behalf of Rubbermaid Commercial exploring the potential for replacing the then ubiquitous asbestos-cement elevated residential and commercial water storage tanks in Latin America with plastic tanks. Baytel found that two European companies, one of which was the world's largest supplier of construction materials, controlled the Latin American asbestos industry completely, and that they were determined to agressively protect that highly profitable business. Baytel advised Rubbermaid to not risk pursuing the idea at that time.

More recently, Baytel has extensively explored the business potential and technical design for a forthcoming — and entirely new — type of water appliance. Baytel is actively seeking a financial partner to provide the capital needed to further pursue commercialization of this exciting (and unique) new product.

Baytel can draw on a network of almost 2,000 contacts in the water treatment industry — many of them experts with knowledge of specific markets and technologies. We can help you meet your needs in a timely and professional manner!

See what key players involved with this industry have had to say about Baytel’s consulting services and research reports. Click here for client testimonials as to the quality of Baytel’s work.

Benefit from our experience, contacts, industry knowledge, and insights, see Baytel's Major Areas of Expertise — and call or email Matt Moes, Baytel's VP of marketing, today.

What can we do for you?

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