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Markets & Distribution

Baytel has investigated the markets for home water treatment products in close to 50 countries. In the larger and more diverse countries like China and India and Brazil, as well as for the USA, we have segmented the market by region and even, in many cases, by city. For example, Baytel Principals have spent time researching the market in about 25 cities, plus quite a few rural areas, in each of China and India. Both of these countries are extremely diverse.

Baytel developed a detailed quantitative model of each of over 30 country markets. We have segmented each market by product type (placement and technology), by systems vs. consumables, and so on. We use estimates of the installed base based on our research and project market saturation, by economic class of household. In many cases, Baytel has years, often decades, of market data for a specific country market to work with. As such, we can offer our clients far more than just a “snapshot” of the market. We can show you how the market has changed over time and how it can be expected to change in the future, based on “industry-insider” knowledge of the likely actions of specific players.

 

Shopping in China
Consumers who shop the DIY channel in China often hire someone else to "do it"

Baytel’s country market and business opportunity reports include detailed and in-depth information about:

Market Sizes (Historical Trends and Informed Projections) – a Quantitative Analysis including:

  • Segmentation by product type (location/configuration, technology; system vs. consumables)
  • Segmentation by region of the country
  • Segmentation by distribution channel

Interaction with Competing and Complementary Products (Bulk Bottled Water, Tap Water)

  • What Consumers Like and Dislike about Home Water Treatment Products & Services, as well as Bulk Bottled Water and Tap Water
  • Actual product quality vs. consumer beliefs/perceptions for tap water where it is used, bulk bottled water, and water treated by home water treatment products

Distribution Channels

  • By Type of Retailer (e.g. hypermarket , supermarket , hardware store, plumbing wholesaler, department store, home improvement/construction materials, specialized stores, water treatment dealers, etc.)
  • Direct Sales & Rentals (including type of network)
  • Online
  • Through Building Contractors (Residential Construction Firms)

Prices Paid (or that consumers would be prepared to pay), Financing Offered

Product Use in the Home (Baytel does in-home studies and provides photographs of how these products are using in homes of different economic class)

  • Aftermarket Sales
  • Promotion & Advertising
  • Market Issues & Drivers
  • Trust Marks (certifications, seals of approval, “tested by xxx,” etc.)
  • Product Claims, by brand, model, and company
  • Regulatory Environment (specifics, advantages conferred on local players, etc.)
  • Business Opportunities (actionable advice and insights, specific contacts, and so on)
  • Business Profiles of Key Players (key potential players are identified and profiled too)

Shopping in India
Modern retail in India
More traditional retail
More traditional retail in India
The rental model
Woongjin Coway uses a different business model in Korea and elsewhere

Baytel’s syndicated reports go far beyond typical multi-client market research reports in that they provide specific, actionable business opportunities for key players in, or companies entering, specific country markets. They also provide global or regional insights. This is why companies with plenty of “feet on the ground” in any given market still obtain Baytel’s reports, year after year. The reports provide real value for money spent and meet the needs of highly demanding customers. (A significant number of Baytel’s clients could be classified as highly-sophisticated consumer products firms with a presence in, or a strong interest in, the global home water treatment business.)

The direct sales model
The direct sales channel is very important in some markets
Questionable tactics?
A direct sales presentation audited by Baytel
Visiting hypermarkes
Product promotion in an Indonesian hypermarket
Carry a few home?
Bulk bottled water for sale at a convenience store in Mexico

Other Areas of Expertise


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